Designing for Diffusion (D4D) means taking certain steps early in the process of innovation planning to heighten the likelihood of awareness, information seeking and advice seeking, trial adoption, and then effective implementation and sustained use of evidence-based practices, programs and policies. Are there ethical boundaries in designing for diffusion of health system innovations? The present talk will outline the components of this approach and then raise ethical considerations of such intervention, for discussion.
In person: The lecture will take place in C102 East Fee Hall on MSU’s East Lansing campus. Feel free to bring your lunch! Beverages and light snacks will be provided.
Can’t make it? View this webinar and others as archived recordings.
Jim Dearing (PhD, University of Southern California) studies and practices the diffusion of innovations. He studied under and collaborated with Everett M. Rogers for 20 years. Jim has led research projects funded by the U.S. National Cancer Institute, the National Science Foundation, the Agency for Healthcare Policy Research, the Centers for Disease Control and Prevention, and private foundations including the John D. And Catherine T. MacArthur Foundation, the Robert Wood Johnson Foundation, the W.K. Kellogg Foundation, and the Bill & Melinda Gates Foundation. Jim is a Professor and Chairperson in the Department of Communication Michigan State University.